A Classic With a Twist

Rob Bayne, senior brand manager for Diet Coke in North West Europe and Nodics, said "Fashion is a top interest of our fans so we started designer collaborations to create something new and exciting for our drinkers.

New look for my fav Diet Coke?

This summer, iconic fashion designer Jean Paul Gauliter revealed the latest design 'Tattoo'.  This is the third design, joining 'Night and 'Day' which debuted in April.  These partnerships between Diet Coke and fashion designers over the past 10 years bring fun and new energy to fans worldwide.

Here is a bit about the designs seen above:
“The bottles and cans were designed by Jean Paul Gaultier himself – taking inspiration from his unique, signature styles and harnessing his fun and light-hearted attitude,” Bayne said.

‘Night’ includes a provocative lace corset and fish stockings, while ‘Day’ showcases Gaultier’s famous Breton stripes in an easy-to-wear look.  ‘Tattoo,’ the line’s latest bottle, pays homage to the designer’s love for body art.

Tasty treat for the mouth and eyes.


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